Arbitron Toplines for 1997
All Pacifica Stations
by station: KPFA | KPFK | KPFT | WBAI | WPFW
by season: WINTER | SPRING | SUMMER | FALL
____________________

Arbitron reports are published four times a year. The reports cover Winter (Jan-March), Spring (April-June), Summer (July-September) and Fall (October-December). For more information on the terms used, consult the Arbitron Tutorial.

We as a movement disagree with the approach taken by the current Pacifica regime of using Arbitron numbers as a measure of Pacifica's "success." That is because these statistics measure listening in terms of potential revenues, by numbers; it was a system created to enable commercial stations to set prices for advertising. Nothing in these numbers indicates the quality or uniqueness of the material provided, whether the broadcast is serving the radical educational mission Pacifica was founded to pursue -- nor if the broadcasts are having an impact in the social and cultural life of our communities. However, as the current regime has chosen to guage the success of their "vision" by the Arbitron standard, we provide this information so that you may evaluate their results by their own standards.

by station: KPFA | KPFK | KPFT | WBAI | WPFW
by season: WINTER | SPRING | SUMMER | FALL
__________________________________________________________________________

KPFA -- ARBITRON TOPLINES 1997
numbers given in hundreds of persons

Metro Survey Area Total Survey Area
AQH Share Cume Rtg AQH Cume TSL
WINTER 64 0.8 1474 2.7 N/A N/A 5.5
SPRING 50 0.6 1244 2.3 56 1357 5.2
SUMMER 54 0.7 1325 2.4 N/A N/A 5.1
FALL 53 0.6 1317 2.4 57 1425 5.0

___________________________________________________

KPFK -- ARBITRON TOPLINES 1997
numbers given in hundreds of persons

Metro Survey Area Total Survey Area
AQH Share Cume Rtg AQH Cume TSL
WINTER 41 0.2 1055 1.1 N/A N/A 4.9
SPRING 47 0.3 1350 1.4 58 1692 4.3
SUMMER 37 0.2 1570 1.6 N/A N/A 3.0
FALL 59 0.3 1471 1.5 65 1685 4.9

_______________________________________________________

KPFT -- ARBITRON TOPLINES 1997
numbers given in hundreds of persons

Metro Survey Area Total Survey Area
AQH Share Cume Rtg AQH Cume TSL
WINTER 35 0.6 799 2.4 N/A N/A 5.5
SPRING 22 0.4 624 1.8 22 627 4.4
SUMMER 36 0.6 709 2.1 N/A N/A 6.4
FALL 32 0.5 890 2.6 33 909 4.6

_______________________________________________________

WBAI-- ARBITRON TOPLINES 1997
numbers given in hundreds of persons

Metro Survey Area Total Survey Area
AQH Share Cume Rtg AQH Cume TSL
WINTER 79 0.3 1697 1.2 N/A N/A 5.9
SPRING 79 0.3 1756 1.2 80 1801 5.6
SUMMER 62 0.2 1742 1.2 N/A N/A 4.5
FALL 94 0.4 1985 1.4 96 2026 6.0

_______________________________________________________

WPFW-- ARBITRON TOPLINES 1997
numbers given in hundreds of persons

Metro Survey Area Total Survey Area
AQH Share Cume Rtg AQH Cume TSL
WINTER 41 0.7 1156 3.3 N/A N/A 4.5
SPRING 61 1.0 1286 3.6 72 1438 6.3
SUMMER 60 1.0 1418 4.0 N/A N/A 5.3
FALL 73 1.2 1410 4.0 78 1531 6.4

=================================================================

WINTER 1997
numbers given in hundreds of persons

METRO SURVEY AQH Share Cume Rtg TSL
KPFA 64 0.8 1474 2.7 5.5
KPFK 41 0.2 1055 1.1 4.9
KPFT 35 0.6 799 2.4 5.5
WBAI 79 0.3 1697 1.2 5.9
WPFW 41 0.7 1156 3.3 4.5

=================================================================

SPRING 1997
numbers given in hundreds of persons

METRO SURVEY AREA TOTAL SURVEY AREA
AQH Share Cume RTG AQH Cume TSL
KPFA 50 0.6 1244 2.3 56 1357 5.2
KPFK 47 0.3 1350 1.4 58 1692 4.3
KPFT 22 0.4 624 1.8 22 627 4.4
WBAI 79 0.3 1756 1.2 80 1801 5.6
WPFW 61 1.0 1286 3.6 72 1438 6.3

=================================================================

SUMMER 1997
numbers given in hundreds of persons

METRO SURVEY AQH Share Cume Rtg TSL
KPFA 54 0.7 1325 2.4 5.1
KPFK 37 0.2 1570 1.6 3.0
KPFT 36 0.6 709 2.1 6.4
WBAI 62 0.2 1742 1.2 4.5
WPFW 60 1.0 1418 4.0 5.3

=================================================================

FALL 1997
numbers given in hundreds of persons

METRO SURVEY AREA TOTAL SURVEY AREA
AQH Share Cume RTG AQH Cume TSL
KPFA 53 0.6 1317 2.4 57 1425 5.0
KPFK 59 0.3 1471 1.5 65 1685 4.9
KPFT 32 0.5 890 2.6 33 909 4.6
WBAI 94 0.4 1985 1.4 96 2026 6.0
WPFW 73 1.2 1410 4.0 78 1531 6.4

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