In 1949, when a disenchanted Berkeley broadcaster named Lewis
Hill founded KPFA, no station like it existed anywhere in America.
For two decades, radio had been evolving, or devolving, from a craft into
a profession. The heady early days of broadcasting, of easy entry and experimentation,
were long past; the airwaves were now corporate property, an arrangement
imposed and
policed by federal regulators. Small regional stations and border radio
offered listeners a few alternatives to the standard network fare, and
a handful of visionaries within the system sometimes managed to push creative
wares past the usual wall of white noise. But those were aberrations.
Mainstream radio was streamlined, predictable, and monopolized by people
who wanted to keep it that way.
KPFA was different. The only prerequisite for getting a show there was,
in the words of Hill's biographer John Whiting,
"that the broadcasters possess minds whose contents, however eccentric,
were worth sharing." The station's commentators ranged from Trotskyists
to Georgists to Casper Weinberger; its music ranged from opera to jazz
to John Cage, as well as the vast variety of
styles that marketers today lump together as "world music." KPFA was
the first station of the Pacifica network; it would soon be joined by WBAI
in New York, KPFK in Los Angeles, KPFT in Houston, and WPFW in Washington.
More importantly, it was the first of a new kind of radio station, what
later came to be known as *community radio*. Community radio eschews formats
and
playlists in favor of genre-mixing freeform, deep-focus specialty shows,
and ideologically diverse talk programming; it values financial independence,
volunteer management, political irreverence, and creative, risk-taking,
locally-based programs. It is the opposite of "professional" broadcasting,
commercial or public.
The young KPFA reflected the anarchist and pacifist ethos of 1940s Bay
Area bohemia. The poet Kenneth Rexroth, an early participant in the station,
has attributed the anarchist revival of that place and time to the ongoing
local interaction between avant-garde artists, disillusioned Reds, and
conscientious objectors (such as Hill) who labored in work camps along
the west coast and came to San Francisco on their leaves. Rexroth's recollections
are accurate and informative, but there was more to Pacifican anarchism
than his account suggests. Anarchism has traditionally appealed
not only to bohemians and pacifists but to craftsmen, artisans, independent
producers -- those with what Paul Goodman called "a hankering for craft
guild self-management." If radio had become a typically hierarchical credentialed
profession, more managerial than meritocratic, any revolt of
independent radio craftsmen was bound to be anarchist, in impulse if
nothing else. The result was a station dedicated not only to musical variety
but to unfettered free speech; one that refused both government and corporate
funds, preferring the then-untried notion of turning to its listeners for
sponsorship.
What a difference five decades can make. Today, Pacifica soaks down
about a million dollars in federal subsidies each year, applies
to the Pew Charitable Trust and other corporate foundations for yet
more outside money, fires volunteers who criticize station policy while
on the air, and occupies
a predictable political niche, self-righteously P.C. but as averse
to the genuinely radical as it is to the right-of-center. (Long gone are
the days when a Pacifica volunteer would read the John Birch Society's
*Blue Book* over the air, sans tut-tutting commentary, so that listeners
might simply
better understand what all the fuss was about.) Interesting, unusual
shows are being dropped, to make way for what former KPFK shop steward
Lyn Gerry calls "annoying clusters of soundbites interrupted by little
blurbs of music." Critics charge the larger network with an intense effort
to
centralize programming and break any force that blocks the path to
NPRification -- even if that means traversing its professed progressive
values and trying to bust its employees' and
volunteers' union.
Needless to say, that is not how Pacifica's managers prefer to describe
the changes underway. "I hear all these stories," complains Executive Director
Patricia Scott. "I read the Internet, and I listen to questions from people
like you writing about this stuff, and it's so far removed from reality.
. .
. What you're doing is you're taking statements from a small group
of people that have been fired. And they represent no mass movement of
people in Pacifica stations."
Well. For the record, I've interviewed both current and former Pacifica
employees, and concerned listeners as well; what's more, several of the
ex-programmers I interviewed were let go only after they protested the
turn their stations were taking. Others simply left without being axed.
Furthermore, different dissidents offered different complaints, some
in radical contrast to one another --further undermining the theory that
Pacifica's critics are a single "small group." For example, one listener
prefers KPFK's revamped programming to the material it replaced. "It is
the Byzantine in-fighting and secrecy, and refusal to figure out a way
to incorporate member participation and communication, that I deplore."
And most of the dissidents concede that the network needed some sort of
change -- just not the kind it's gotten.
For management's side of the story, one might turn to the foundation's
development director, Dick Bunce, who has drafted a "strategic
five-year plan" outlining the network's intentions, titled "A Vision
for Pacifica Radio: Creating a Network for the 21st Century." Anyone who
doubts the
essentially bureaucratic mindset of the new Pacifica should reflect
on that title for a while -- and then, if he can stomach it, on the prose
that follows:
"In the half century since the Pacifica Foundation was incorporated,
the worlds of public radio, broadcasting, and the media have been through
multiple transformations. The present and onrushing future is no less dynamic
in opportunities and risks for Pacifica Radio. Patricia Scott,
Executive Director of Pacifica, believes that we stand at an 'unmarked
crossroads' in the life of our network, 'where a failure of the will necessary
to make investments in our franchise could trigger the beginning of our
demise. Imagination and a new sense of purpose in Pacifica can make
us a national force, defining the course of electronic journalism,
not being defined by it.' Challenging the network to address improved methods
of impacting political discourse and culture, Scott and Pacifica's leadership
committed extensive time, energy and resources in 1996 to strategic
planning. We sought to take measure of our circumstances, identify
our opportunities and options, our resources and barriers."
There you have it. The Pacifica of Kenneth Rexroth has given way to the Pacifica of an "onrushing future" that is "dynamic in opportunities and risks," of "impacting political discourse and culture," of "multiple transformations" and "strategic planning" and "investments in our franchise." These aren't phrases; they're wordclots. Former KPFA volunteer Maria Gilardin, already disillusioned with Pacifica, nonetheless finds Bunce's language disturbing. "What muddled thinking is hiding behind these words?" she asks. "What obfuscation? . . . They should get their money back. It is just a boilerplate that some consultant sold them."
The first half of the five-year plan is given over to decrying the state
of the media landscape. A shrinking number of trusts controls the press,
Bunce complains, and the Republican Hordes are set to cut off the Corporation
for Public Broadcasting. (Playing the Gingrich-bogeyman card is rather
disingenuous. As one former KPFK worker told me, "Newt Gingrich is
not a threat. Pacifica was poised to profit greatly off of Newt Gingrich.
All you had to do was be there and basically say, 'We criticized Gingrich.'
And the money would come in.")
"If public funding is eliminated," Bunce notes, "chances are the dominant
players in public radio -- NPR, PRI [Public Radio International] and their
satellite-driven franchise stations -- will replace federal support with
commercial support." That leaves Pacifica to rescue listeners starved for
intelligent, critical analysis. "The opportunity is ours."
And how will Pacifica exploit this opportunity? It's hard to tell, if all you have to go by is their five-year plan. As Gilardin says, this is boilerplate stuff - "so vague it could apply to anything." Among its recommendations:
"Maximize the use of Pacifica's resources."
"Stay abreast of new developments in technology of potential significance
to Pacifica."
"Establish and maintain a healthy work culture."
"Exploit economies of scale."
"Establish local readiness criteria and basic minimum standards."
Shovel through the mush, though, and you'll discover that Pacifica has decided to adopt the very practice Bunce bemoans in NPR and PRI: to become a network of satellite-driven franchise stations. As Gerry puts it, Pacifica's managers "see a vacuum created as NPR goes more corporate, and intend to fill it."
Pacifica always seems to be undergoing one upheaval or another, and
today's dissidents have had trouble convincing outsiders that the present
tensions are more than just another faction war. And in fact, the current
conflict is rooted in internal battles past. The war at Pacifica was a
long time in the
making.
Some trace the troubles as far back as the 1960s, when the network's
governing board transformed itself (illegally, some say) from a democratic
body elected from below into a largely self-perpetuating institution. Others
point to mid-'70s, when Pacifica started accepting government subsidies.
The
'70s also saw staff revolts at several stations, leading the network
in a "Third Worldist" direction that some see as Pacifica's glory days
but others regard as the beginning of the end. By their account, the revolts
launched a period of inconsistent patchwork-quilt programming, inadvertently
paving the
way for reformers to move too far in the other direction -- and inadvertently
introducing the poisonous language of multicultural one-upmanship to the
network, a game the Scott regime would prove itself all too able to play
even as it wiped out actual signs of cultural diversity. (Russell Jacoby's
warning that multiculturalism is usually the agent of monoculturalism seems
apropos.)
For Whiting, the key date is 1985. Prior to that year, non-commercial
stations were not allowed to rent out their subcarriers -- "sideband" frequencies
that don't interfere with the primary signal. After that year's broadcast
deregulation, they could. The result, writes Whiting, was a windfall: "Having
got into FM on the ground floor, [Pacifica] now owned half-a-dozen high-output
transmitters on elevated sites in big urban centers, whose by-products
were suddenly worth a small fortune." The catch: "In order to guarantee
that the bonanza would not be frittered away on running expenses, the national
board quickly staked its claim to the sub carriers of all the stations."
Suddenly, the board had a giant pot of money that didn't have to percolate
up from the member stations. The dynamic of
power shifted from the individual station managers to the network's
executive director.
Meanwhile, over the course of the 1980s and 1990s, advocates of more
centralized programming gradually took over Pacifica's national board,
by some accounts weeding out opponents with false accusations of racism.
(Scott vigorously denies this charge.) At KPFA, Scott became general manager
and began clearing house, eliminating departments that lay outside her
control
and moving the station into more upscale facilities. Dissidents began
calling her a "Yuppie Stalinist" -- the latter as much for her P.C. bludgeon
and her past membership in the Communist Party as for her autocratic management
style. From KPFA, Scott advanced to become executive director of
the Pacifica Foundation and the person most responsible for changing
the network's off-air management and on-air sound.
Few would dispute that the old Pacifica's programming required reform.
Many of its news and public affairs programmers were overly cozy with the
left political establishment, particularly in Berkeley, a city where socialists
wield substantial power at City Hall. Furthermore, on a radio spectrum
already carved into extremely finely tuned niches, its stations' schedules
sometimes seemed like yet another patchwork. The problem wasn't the diversity
-- indeed, that was the network's strength -- but the feeling that a lot
of the hosts weren't listening to anyone else's shows. The result could
sound more like coalition radio than community radio.
But Pacifica's ties to the left political establishment have grown tighter under Scott et al. And though the new guard recognized the second problem, their solution was not to weave the little communities together, but to snuff them out. Listeners have begun complaining of a "bland," more "homogeneous" sound, as radical and oddball programs disappear from the airwaves and more streamlined fare takes their place. Again, not all the cuts were necessarily bad ideas, as anyone who's suffered through the "American Atheist Hour" can attest. But when the network cans an intelligent, important host such as William Mandel, for decades Pacifica's widely respected commentator on Soviet affairs, something more than cleaning up the driftwood is afoot.
In the meantime, here is a quick rundown of the results of Scott's reforms:
--Labor Troubles--
At present, the United Electrical, Radio, and Machine Workers of America
represents both paid workers and volunteers at two of Pacifica's stations,
and paid workers alone at a third. One wouldn't expect a radio network
associated with the political left to have a serious dispute with its union,
any more than one would expect Jimmy Swaggart to hire prostitutes or
Pat Buchanan to drive a foreign car. So more than a few eyebrows were raised
last summer when dissidents charged Pacifica with hiring the American
Consulting Group as its labor relations firm. The ACG is on the AFL-CIO's
roster of union-busters, and the contract it is advancing would decertify
Pacifica's volunteer staff -- nine-tenths of its union. It is this decertification
that has prompted the network's ongoing labor problems, and not, as many
have assumed, any dispute over wages and benefits.
Pacifica initially denied that ACG was a union-busting company. Scott
then minimized the amount the network paid the group, claiming that
the contract was for only $1,000, and not over $30,000 as her critics had
claimed. Union activists replied that this was entirely inconsistent with
the amounts other
companies have paid ACG for its services.
While it's difficult to discern what exactly went on between Pacifica
and ACG, it's clear that the network's managers have had trouble keeping
their stories straight. Thus, Scott told me that "we hired a lawyer that
we subsequently found out was associated with this same organization. And
the
minute we found out this lawyer was associated with ACG, we terminated
his relationship with our organization too." Yet after *Current*
magazine published an article about Pacifica's labor troubles, Scott wrote
a letter to the editor describing ACG as "a *firm* that was advising us
on labor law
and other matters" (emphasis added). The *Current* feature itself also
described several contradictory statements. For example: "[WBAI General
Manager Valerie] Van Isler says Pacifica hired ACG to 'help review and
consolidate the three contracts.' But Scott says ACG has only advised Pacifica
on labor law and that she herself drew up the contract."
Eventually, under the glare of bad PR, Pacifica broke relations with
ACG. The labor dispute, however, continues. The root issue here is not
the hypocrisy of employing ACG, nor the deceit in lying about it. It is
the long-term implications of pushing unpaid staff out of the union. Max
Schmid,
a shop steward at WBAI, speculated to *Current* about what Pacifica's
hierarchs have in mind: "Once they have all the satellite and transmission
technology in place, they can centralize programming . . . and basically
have satellite units around the country, with limited staff who make sure
the transmitter is working and the feed is going out properly from headquarters."
Schmid's picture seems unnecessarily bleak -- the network isn't likely
to strip member stations of *all* volunteer input and local identity. And
to date, Pacifica's national programs have been produced in different cities.
But the trend at Pacifica is indisputably toward centralized, "professional"
programming. When the Pacifica stations' program directors and general
managers met in Albuquerque on February 27, 1995,
David Giovannoni delivered a presentation on how the network might increase
its ratings and increase its intake of donations. His conclusions were
recorded in the minutes:
"David suggested that Pacifica begin to pool programming because centralizing
programming lowers the cost of producing it by 80%. It needs to define
a national community to which it can appeal -- it should re-think its concept
of community -- toward communities of interest and program to these
interests. . . . He also thinks that the national office should mandate
a schedule -- sharing programs should not be optional."
In February, the National Labor Relations Board ruled that WBAI could not decertify its volunteers. Station management is expected to appeal the decision. * Management did appeal this decision, which is still pending - ed.
--Blander, Less Locally-Derived Programming--
Giovannoni's idea of a mandated schedule was not new. In 1993, Pacifica
central began pushing a regimen of national programming on its stations,
which would in turn have to drop local (and often better) shows to make
room for the satellite feed. A national program adopted by three Pacifica
stations would become a "must carry" for the other two; furthermore,
decreed the board, "The National Program Director
has the authority to declare a program a must carry based on . . . news
value and urgency."
Things came to a head when WBAI refused to continue airing "The Julianne
Malvaux Show," a slick and expensive gabfest hosted by the leftist *USA
Today* columnist. WBAI staff complained that Malvaux's program was dumbed-down
and soundbite-driven, and that they could better fill her time
on their own. Dissidents at other stations agreed. (The program has
since been cancelled -- not for lack of staff support, but for lack of
funds. Sources differ as to whether "The Julianne Malvaux Show" was a must-carry
or simply a show that the national office pushed hard.)
The flipside of more national programming is less local programming.
Houston's KPFT, for example, has dumped most of its locally produced talk
shows in favor of syndicated talkers and "Adult Album Alternative" music.
Much of the latter was also syndicated, produced by paid programmers in
Pennsylvania and beamed to Texas via satellite. Ironically, these changes
came almost immediately after the winter fund-drive, the theme of which
was "save community programming."
Granted: managers at Pacifica have long complained, with some justification,
that on-air volunteers had an improperly proprietary attitude toward their
timeslots. In the words of Peter Franck, a former president of the Pacifica
Foundation and no friend to the current regime, "There's a tacit, very
strong agreement amongst the staff, 'You don't challenge my lock on
this half-hour, I won't challenge your competence.'" Unfortunately, when
the new guard started clearing house, their decisions seemed to have less
to do with competence than with preppifying Pacifica's image. Long-beloved
programs devoted to ethnic music or radical commentary were axed. What
replaced them?
Astrology shows. Money-management shows. And, of course, that satellite
feed.
Pacifica offers its satellite programs to other community stations as
well, leading to yet another dispute. Its new contract with its affiliates
includes this rather vague clause: "Pacifica may terminate this Agreement
.. . if Station dilutes the good will associated with Pacifica's name."
Many
stations suspect that this would not allow any on-air criticism, or
even discussion, of the changes at the network, and have asked Pacifica
to alter or drop the clause. Thus far, it has refused, leading several
stations to stopped carrying the Pacifica news.
Several radio workers, many of them volunteers at Austin's KOOP, have
begun working on an alternative news show, to consist of reports taken
from community and micro stations around the country. The new program would
be distributed, not via an expensive satellite system, but through the
much cheaper medium of the Internet. Their ongoing efforts can be viewed
on-line,
at http://www.radio4all.org/radio/
--Secretive Management--
In the meantime, Pacifica's national board took to meeting behind closed
doors. In fall 1996, Take Back KPFA, a group of listeners and former KPFA
programmers concerned with the direction of the network, filed
a complaint with the Corporation for Public Broadcasting, arguing that
the board's
closed "retreats" violate the open meetings requirement imposed on
stations that receive CPB funding.
CPB first assigned Brian McConville to investigate Take Back KPFA's charges. Shortly afterwards, in November, he was fired. Then Mike Donovan took over the investigation; in February, before he could release his report, he too was dismissed. Finally, Armando J. Arvizu released an audit on April 9, 1997.
Arvizu decided that, "with few minor exceptions," Pacifica personnel
did not deliberate on foundation business at their retreats; therefore,
he concluded, they were legal. Otherwise, he came down hard on the network,
declaring that Pacifica's closed board meetings violated the Communications
Act. "The public was not being offered the opportunity to observe Board
of Directors' deliberations," wrote Arvizu, "as all board sessions were
being held in closed session, with the exception of one hour for Public
Comments." Pacifica was also judged guilty of giving insufficient advance
notice of the meetings. Furthermore, the network's local advisory boards
"were not being
provided with the autonomy they needed to perform their functions."
Vindication? Morally, yes; legally, no. On May 19, the CPB Board held
a public meeting, putatively to determine how it would react to its auditor's
report. Jack O'Dell spoke on behalf of Pacifica; Jeffrey Blankfort spoke
on behalf of Take Back KPFA. But CPB had already decided what it would
do: in a statement drafted *before *the meeting, it declared that it saw
no reason to
reduce or eliminate KPFA's subsidy. Rather than accept Arvizu's conclusion
that the network's board meetings were improper, the board would produce
new open-meetings guidelines. In effect, the CPB rejected its inspector
general's report.
The board added that it "wishes to commend Pacifica for actions taken in recent years to strengthen and improve operations and programming."
Are the changes worth it? That depends on how you feel about Pacifica's last incarnation. "I listen to KPFA now all the time," one former station employee recently told me. "I think it is a much better radio station than it was . . . in the 1980s, and I am very encouraged by its current air sound. To listen to people talk about KPFA today, you would think the programming is some hideous disaster surreptitiously controlled by the Republican Party."
Blankfort disagrees. The old station "certainly had its faults," he concedes, "and was, in fact, already moving in its present direction. But it still had a life, a certain vitality, that is anathema to the incompetent control freaks currently in charge."
I live in Seattle, where my only regular window into Pacifica's programs
is the network's syndicated newscast, carried each weekday evening by a
Bellevue college station. My travels sometimes bring me within range of
a Pacifica outlet's signal --usually KPFT -- but I mostly depend on other
people's comments about the network's programming. I will concede the
possibility that most of my friends are misinforming me, and that when
I've listened to Pacifica programs myself I've simply been catching them
on bad nights.
But even if all the changes in Pacifica's programming were necessary and good, the changes in the network itself would still be indefensible. Pacifica has become high-handed, authoritarian, and bureaucratic. It has set itself at odds with the spirit of alternative radio.
*(Postscript: Shortly before this issue went to press, Pat Scott announced her resignation as executive director of Pacifica. But the trends she did so much to steward forward remain in place, and Pacifica management has yet to show any interest in reversing them. That will require steady pressure from both within and without the network.)*
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